{"id":2444,"date":"2014-10-14T14:43:11","date_gmt":"2014-10-14T14:43:11","guid":{"rendered":"https:\/\/www.mydoorsignblog.com\/blog\/?p=2444"},"modified":"2026-02-27T08:18:14","modified_gmt":"2026-02-27T13:18:14","slug":"employee-retention-small-businesses","status":"publish","type":"post","link":"https:\/\/www.mydoorsign.com/blog\/employee-retention-small-businesses\/","title":{"rendered":"Employee retention is becoming a priority for small businesses"},"content":{"rendered":"<p>Small business&nbsp;employers are struggling to hold on to their top talent as employees switch jobs to advance their careers. This is forcing&nbsp;businesses, especially smaller ones, to think on their feet and make radical changes to retain their valuable workforce.<\/p>\n<p>The last five years have seen&nbsp;an increasing &nbsp;number of Americans leaving their jobs, making employee retention strategies crucial for small businesses. In April 2014, 2 percent of working-age Americans in the private sector <a href=\"https:\/\/archive.jsonline.com\/business\/people-voluntarily-leaving-jobs-at-highest-rate-since-2009-downturn-b99303175z1-265866551.html\" target=\"_blank\" rel=\"noopener noreferrer\">voluntarily left their job<\/a>s compared to 1.8 percent during the same period a year ago. The rate of people quitting jobs was at its lowest in 2009 during the recession, the <a href=\"https:\/\/www.bls.gov\/news.release\/jolts.t04.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Bureau of Labor Statistics<\/a> (BLS) reveals.<\/p>\n<div id=\"attachment_2450\" style=\"width: 460px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.mydoorsign.com/blog\/wp-content\/uploads\/2014\/10\/4443959260_81a10245c2_b.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2450\" class=\"wp-image-2450\" src=\"https:\/\/www.mydoorsign.com/blog\/wp-content\/uploads\/2014\/10\/4443959260_81a10245c2_b-300x200.jpg\" alt=\"Workers in the office.\" width=\"450\" height=\"301\"><\/a><p id=\"caption-attachment-2450\" class=\"wp-caption-text\">Employees are switching to companies that offer them&nbsp;better career opportunities at higher rates. From&nbsp;&nbsp;<a href=\"https:\/\/www.flickr.com\/photos\/infusionsoft\/4443959260\" target=\"_blank\" rel=\"noopener noreferrer\">infusionsoft<\/a><\/p><\/div>\n<p>The higher attrition rate is also attributed to the comparatively slower professional growth for employees who have a long-term association with the company. According to <a href=\"https:\/\/www.forbes.com\/sites\/cameronkeng\/2014\/06\/22\/employees-that-stay-in-companies-longer-than-2-years-get-paid-50-less\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forbes<\/a>, those who stay with an organization for over two years make 50 percent less than those who move on.<\/p>\n<p>An <a href=\"https:\/\/cdn.americanprogress.org\/wp-content\/uploads\/2012\/11\/CostofTurnover.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">assessment<\/a> by the Center for American Progress reveals that the cost of employee turnover was 21 percent of an employee\u2019s annual salary in jobs requiring specific skills.<\/p>\n<p>Aside from the financial loss that employers suffer, when an employee serving a long tenure leaves, the company also has to bear losing that employee&#8217;s&nbsp;experience, institutional knowledge, and familiarity with the work.<\/p>\n<p>Businesses are also prone to losing younger workers far more quickly than older ones. Whereas older employees (between ages 55 and&nbsp;60) stay for an average of 10.4 years with a company, for younger workers (between 25 and 34), the <a href=\"https:\/\/www.bls.gov\/news.release\/tenure.nr0.htm\" target=\"_blank\" rel=\"noopener noreferrer\">median employee tenure<\/a> is only three years.<\/p>\n<p>Keeping in mind the younger generation that comprises most of today&#8217;s workforce, <a href=\"https:\/\/www.forbes.com\/sites\/sage\/2014\/03\/13\/imitate-the-100-best-companies-to-work-for-to-retain-your-best-employees\/\" target=\"_blank\" rel=\"noopener noreferrer\">experts suggest<\/a> that more than managing, the new generation needs motivation. It also suggests small businesses imitate Fortune 500 companies to&nbsp;retain top professionals. Engaging workers in philanthropy, mentoring, and discussing their future career and other such activities can help keep employees satisfied where they are.<\/p>\n<p>For example, when Kellie Love, an instructor at a dance studio who was bringing in large revenues for the business, decided to quit, studio owner Andrea Bisconti offered her a partnership in the company.<\/p>\n<p>Jon Lal, founder of the 13-year-old online coupon site BeFrugal, has been able to retain most of his employees for over eight years. Lal believes that it takes more than just the money to keep the best employees motivated.<\/p>\n<p>As the former COO of GE, Lawrence Bossidy aptly said, \u201cI am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small business&nbsp;employers are struggling to hold on to their top talent as employees switch jobs to advance their careers. This is forcing&nbsp;businesses, especially smaller ones, to think on their feet and make radical changes to retain their valuable workforce. The last five years have seen&nbsp;an increasing &nbsp;number of Americans leaving their jobs, making employee retention [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[318,316,315,317],"class_list":["post-2444","post","type-post","status-publish","format-standard","hentry","category-new-products","tag-employee-retention","tag-holding-top-professionals","tag-small-business","tag-workers-leaving-job"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Employee retention is becoming a priority for small businesses - Mydoorsign.com Blog<\/title>\n<meta name=\"description\" content=\"With myriad opportunities available, top professionals are not hesitating to change jobs, making employee retention a priority for smaller businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mydoorsign.com/blog\/employee-retention-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employee retention is becoming a priority for small businesses - 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