{"id":1827,"date":"2014-03-18T09:30:38","date_gmt":"2014-03-18T09:30:38","guid":{"rendered":"https:\/\/www.mydoorsign.com\/blog\/?p=1827"},"modified":"2024-06-10T12:09:49","modified_gmt":"2024-06-10T12:09:49","slug":"led-system-charts-supermarkets","status":"publish","type":"post","link":"https:\/\/www.mydoorsign.com/blog\/led-system-charts-supermarkets\/","title":{"rendered":"New LED system charts a course through supermarkets"},"content":{"rendered":"

Supermarkets aren’t designed to move shoppers quickly through the store (in fact, most are designed to encourage customers to spend more time and money<\/a>). But a new LED system may soon help supermarket shoppers<\/p>\n

\"LED<\/a>

LED lights could make grocery shopping a lot easier. From Sean MacEntee.<\/a><\/p><\/div>\n

navigate store layouts more efficiently \u2014 and it may also add to their smartphones\u2019 long list of notifications. As research company PSFK reports<\/a>, a new navigation system from Philips is providing customers with a map, charting their location and directions to the items they\u2019re shopping for, via mini LED lights.<\/p>\n

Shoppers would access the Philips system via an app from their smartphone or tablet once inside the supermarket, and then input their shopping lists or recipes. The system would then plot out the best route for the customer to follow, and provide the items\u2019 exact locations via overhead LED lighting. The app may also provide suggestions for new products, answers to general recipe queries, such as \u201cdessert,\u201d as well as directions to packaged products and their fresh alternatives.<\/p>\n

Reports Gizmag<\/a>, \u201cThe system incorporates LED bulbs that are installed in the existing overhead fixtures. Depending on the specific fixture in which it’s placed, each of those bulbs will flicker at a different distinct rate.\u201d Customers won\u2019t see the flickering \u2014 it\u2019s too fast for the human eye to notice it, but a smartphone\u2019s camera can detect it.<\/p>\n

When a shopper is seeking a particular product, \u201cthe app starts by ascertaining the person’s location within the store, based on the flickering \u2018signature\u2019 of the fixture immediately overhead.\u201d Then, the app accesses a map of the store to guide the customer to the item.<\/p>\n

\u201cThe beauty of the system is that retailers do not have to invest in additional infrastructure to house, power and support location beacons for indoor positioning,\u201d Gerben van der Lugt from Philips Lighting told the Daily Mail<\/a>. \u201cThe light fixtures themselves can communicate this information by virtue of their presence everywhere in the store.\u201d<\/p>\n

\"LED<\/a>

LED lights can help with wayfinding. From Nao.Fujita<\/a>.<\/p><\/div>\n

Similar to the Apple iBeacon product (another indoor navigation tool accessed with an Apple device that\u2019s making an appearance<\/a> at this year\u2019s SXSW)  the Philips system is currently being tested in Dusseldorf, Germany. In addition to store navigation, the app may also allow businesses to alert customers to discounts and products based on their location \u2014 which may be convenient or intrusive, depending on which customer you ask.<\/p>\n

The concept isn\u2019t a new one. Google already provides store maps charting departments \u2014 though not specific products \u2014 in some supermarkets, and other LED manufacturers in addition to Philips have been developing similar technology. AisleFinder, a smartphone app created in 2011, provides users with the aisle number for specific products. And in 2012, reports LEDs Magazine, the startup company ByteLight announced funding for a \u201cvery similar technology to the one demonstrated by Philips,\u201d used for campuses, museums, conventions, and other locales.<\/p>\n

Some stores are already making use of the technology to encourage customer spending. Notes PSFK, retailers including Macy\u2019s, American Eagle, and MLB baseball ballparks have been experimenting with Apple\u2019s iBeacon. Last fall, Macy\u2019s customers<\/a> who entered certain stores in Manhattan and San Francisco received notifications on their iPhones alerting them of a shopping app, and of products and discounts. Customers will have to weigh for themselves the dueling concerns of information privacy and everyday convenience.<\/p>\n","protected":false},"excerpt":{"rendered":"

Supermarkets aren’t designed to move shoppers quickly through the store (in fact, most are designed to encourage customers to spend more time and money). But a new LED system may soon help supermarket shoppers navigate store layouts more efficiently \u2014 and it may also add to their smartphones\u2019 long list of notifications. As research company PSFK […]<\/p>\n","protected":false},"author":8,"featured_media":1838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[196,197,174],"class_list":["post-1827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-products","tag-led","tag-supermarket","tag-wayfinding"],"yoast_head":"\nNew LED system charts a course through supermarkets - Mydoorsign.com Blog<\/title>\n<meta name=\"description\" content=\"An LED light system will help shoppers find exactly what they're looking for.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mydoorsign.com/blog\/led-system-charts-supermarkets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New LED system charts a course through supermarkets - Mydoorsign.com Blog\" \/>\n<meta property=\"og:description\" content=\"An LED light system will help shoppers find exactly what they're looking for.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mydoorsign.com/blog\/led-system-charts-supermarkets\/\" \/>\n<meta property=\"og:site_name\" content=\"Mydoorsign.com Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/doorsigns\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-18T09:30:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-10T12:09:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/149b81.p3cdn1.secureserver.net\/wp-content\/uploads\/2014\/03\/grocery-store-aisle.jpg?time=1722635952\" \/>\n\t<meta property=\"og:image:width\" content=\"374\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katy B. 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